SGMall Shop Privacy Policy

Introduction

Sky Gold Mall Inc. ("SGMall Shop", "we", "us", or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you access or use the SGMall Shop mobile application ("App"), website, mini-programs and related services (collectively, the "Services").

Please read this Policy carefully. By using our Services, you acknowledge that you have read and understood this Policy and consent to the collection, use and sharing of your personal information as described herein. If you do not agree, please do not use our Services.

1. Scope of Application

This Policy applies to all products and services provided by SGMall Shop and its affiliates that reference this Policy, including but not limited to the App, website and mini-programs.

This Policy does not apply to services that are subject to a separate privacy policy or third-party services (for example, services provided by independent third-party merchants on our platform, third-party payment processors, logistics providers and other third parties). Those third parties are responsible for their own privacy practices.

2. Information We Collect

We collect information necessary to provide and improve our Services. Information collected falls into the following categories.

2.1 Information You Provide

• Account registration: mobile phone number, verification codes, third-party login info (avatar, nickname, user ID).
• Identity verification (if applicable): full name, identity document details, facial data (with consent).
• Order and transaction information: recipient name, shipping address, phone number, order details, discounts and payment status.
• Customer service: communication content, call recordings, uploaded images or screenshots.
• Content you publish: reviews, comments, photos and videos you choose to post.

2.2 Information Collected Automatically

• Device information: device model, OS version, language, device identifiers (IDFA/OAID where applicable), IP address, network type, app version, crash logs.
• Usage data: search queries, browsing history, viewed products, clicks, wishlist and purchase history.
• Location: approximate location via IP; precise location only with explicit permission.

2.3 Third-Party SDKs & Integrations

We may integrate third-party SDKs for analytics, crash reporting, payment, advertising and social login. These SDKs may collect information in accordance with their own privacy terms. A list of major integrated SDKs is available within the App upon request.

2.4 Cookies and Similar Technologies

We use cookies, web beacons, and tracking pixels to maintain sessions, remember preferences, analyze trends, provide personalized content and measure advertising effectiveness. You may disable cookies in your browser, but some features may not function properly.

3. How We Use Your Information

We process personal information for specific, legitimate purposes, including but not limited to:

• Providing and improving Services, including account management, product search, ordering and after-sales support;
• Processing payments and fulfilling orders (sharing required data with payment processors, merchants, and logistics partners);
• Personalizing product recommendations, search ranking and marketing communications (with your consent where required);
• Ensuring security, fraud detection and prevention, and compliance with legal obligations;
• Customer service, dispute resolution and enforcing our agreements.

We will retain and use personal information only as necessary for the purposes set out in this Policy or as required by applicable law.

4. Legal Basis for Processing

Where applicable law requires, we process personal information based on one or more of the following legal bases:

• Performance of a contract with you (e.g., order fulfillment);
• Compliance with legal obligations (e.g., tax or regulatory retention requirements);
• Your consent for optional features (e.g., precise location, personalized advertising);
• Our legitimate interests (e.g., fraud prevention, platform security, service improvement), provided such interests do not override your fundamental rights and freedoms.

5. How We Share and Disclose Information

We are committed to minimizing disclosures. We may share personal information in the following situations:

5.1 With Your Consent

When you authorize a third-party service (e.g., social login, third-party payments), we will share information necessary for that service.

5.2 Order Fulfillment & Services Providers

We share necessary order and delivery information with merchants, logistics providers and payment processors to fulfill your purchases. These parties are contractually bound to protect your information.

5.3 Service Providers & Processors

We engage vendors for cloud hosting, analytics, customer support, anti-fraud and other services. These vendors process information on our behalf under written data processing agreements.

5.4 Legal Disclosures

We may disclose information to public authorities, courts or law enforcement when required by law or to protect the rights, property, safety of SGMall Shop or others.

5.5 Corporate Transactions

In the event of a merger, acquisition, reorganization, sale, or liquidation, personal information may be transferred. We will require the successor to honor this Policy and will notify users where appropriate.

Note: We do not sell personal information. We may, however, share aggregated or de-identified data that cannot reasonably be used to identify you.

6. Cross-border Transfers

Personal information is primarily stored on servers located in Vietnam. Cross-border transfers (if any) will be conducted in compliance with applicable laws. When transferring data abroad, we will take appropriate security and legal measures and obtain user consent where required.

7. Data Retention and Deletion

We retain personal information only for as long as necessary to provide Services or to satisfy legal, regulatory, tax or accounting requirements. For example, e-commerce transaction records may be retained for a minimum period required by law (e.g., 3 years) where applicable.

When no longer necessary, personal information will be securely deleted or anonymized.

8. Data Security

We implement administrative, technical and physical security measures designed to protect personal information, including but not limited to:

• Encryption in transit (TLS/SSL) and at rest where appropriate;
• Access control and authorization management;
• Regular security testing and audits;
• Data minimization and anonymization practices;
• Incident response & breach notification procedures.

While we strive to protect your information, no online system can be guaranteed 100% secure. If a breach occurs, we will notify affected users and regulators as required by law.

9. Your Rights and Choices

Subject to applicable law, you may have the following rights:

• Access: obtain a copy of personal information we hold about you;
• Correction: request correction of inaccurate or incomplete information;
• Deletion: request deletion of personal information where applicable;
• Export / Portability: request a machine-readable copy of your personal information;
• Objection / Restriction: object to or request restriction of certain processing activities;
• Withdraw consent: withdraw consent previously given for processing activities that require consent.

To exercise these rights, please use the in-app privacy settings or contact us at sgmall@gmail.com . We may require identity verification before processing requests and will respond in accordance with applicable law (we aim to respond within 15 days).

10. Account Cancellation

You may request account cancellation via the App: Profile → Settings → Account & Security → Delete Account. Upon successful deletion, we will delete or anonymize your personal data except where retention is required by law.

11. Minors

Our Services are not intended for children under the age of 13 (or other local minimum age). We do not knowingly collect information from children without parental consent. If you believe we have collected data of a child without consent, please contact us and we will promptly delete such data.

12. Third-Party Links and Services

Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of such third parties. Please review their privacy policies before providing personal information.

13. International Users

If you are using our Services from outside Vietnam, please note that your information may be transferred to, stored, and processed in Vietnam and other jurisdictions. By using the Services, you consent to such transfers and processing in accordance with this Policy.

14. Changes to This Privacy Policy

We may update this Policy from time to time. For material changes, we will notify you through the App, email or other prominent notice. Continued use of the Services after changes indicates your acceptance of the updated Policy.

15. Contact Information

If you have questions, complaints or requests concerning this Policy, please contact us:

Sky Gold Mall Inc.
Email: sgmall@gmail.com
In-App Support: Profile → Settings → Feedback

We strive to respond to privacy inquiries within 15 days. For unresolved disputes, you may pursue legal remedies according to applicable law.